Startup77

Asaya , a skincare brand dedicated to creating products for melanin-rich skin, has successfully raised ₹12 crore in seed funding. This funding round was led by OTP Ventures and Huddle Ventures, with additional investments from Eternal Capital and Neeraj Biyani, the co-founder of Asaya. The newly acquired funds will be strategically invested in melanin-centric research to develop new products tailored to the specific needs of melanin-rich skin. Currently, Asaya offers 12 products and 31 SKUs and plans to introduce 12 additional products within the year. Co-founder Neeraj Biyani highlighted the brand's commitment to enhancing market reach and increasing awareness of melanin-specific skin requirements. "This funding round is part of Asaya’s larger strategy to secure more investments as the company grows," Biyani said. He emphasized the goal to expand product availability across various marketplaces and pin codes, ensuring broader access to their specialized skincare solutio...

OrbitShift ,founded by Swapnil Saykar and Saurabh Mishra , an AI-powered sales intelligence startup, has secured $7 million in a recent seed funding round led by Peak XV's Surge accelerator program and Stellaris Venture Partners. Founded in 2022, OrbitShift has swiftly carved a niche in the sales ecosystem, particularly within technology and IT services sectors. The platform leverages advanced AI models to deliver comprehensive sales insights and operational efficiencies, serving large enterprises across the US, European Union, and Asia Pacific. The funding infusion will fuel OrbitShift's expansion efforts in the US market and enhance its technological capabilities. The company's subscription-based model aims to streamline sales processes, significantly reducing research and planning times for clients. By harnessing AI-driven analytics, OrbitShift seeks to optimize client outreach strategies and boost overall productivity. Alok Goyal, partner at Stellaris Venture Partner...

JM Financial Private Equity has announced a substantial investment of Rs 40 crore in Modish Tractoraurkisan' Balwaan , a prominent player in the field of farm equipment manufacturing. This investment is set to propel Modish Tractoraurkisan's initiatives in brand development, enhance marketing endeavors, strengthen working capital resources, and expand its distribution network. The infusion of funds underscores JM Financial Private Equity's confidence in Modish Tractoraurkisan's capabilities and its strategic vision to sustain growth and fortify its leadership position in the competitive farm equipment industry. Modish Tractoraurkisan, recognized for its brand Balwaan Krishi, specializes in manufacturing agricultural machines and tools, catering to the evolving needs of Indian farmers. Founded by Rohit Bajaj and Shubham Bajaj, Balwaan Krishi is dedicated to addressing industry challenges through comprehensive solutions encompassing pre-sales advisory, sale of high-qual...

Aditya Birla Group-owned TMRW House of Brands has invested $15 million (approximately Rs 125 crore) in WROGN , a leading men’s apparel brand backed by cricketer Virat Kohli. This investment marks TMRW’s acquisition of a 16% stake in WROGN, valuing the Bengaluru-based company at around $105 million. Founded in 2014 by siblings Anjana and Vikram Reddy , WROGN has carved a niche in the casual wear segment, offering a wide array of casual wear, footwear, and accessories. Leveraging Virat Kohli’s stature, the brand has expanded rapidly through exclusive brand outlets and strategic partnerships with major e-commerce platforms. According to WROGN’s press release, the partnership with TMRW will not only enhance its presence on fashion platforms like Myntra but also facilitate the expansion of its offline footprint and scaling up of its direct-to-consumer (D2C) business model. The company aims to assert its leadership in the men’s casual and activewear categories, targeting a revenue trajecto...

Aakash Anand , known for co-founding Bellavita, has launched his latest venture, Unikon.ai, with a vision to facilitate meaningful connections and monetize knowledge sharing. Unikon.ai has successfully raised $2 million in funding from a group of prominent entrepreneurs and influencers, including Nikhil Kamath of Zerodha, Peyush Bansal from Lenskart, Vishesh Khurana of Shiprocket, and several others such as Dholakia Ventures, Nitin Jain, Vasant Sridhar of OfBusiness, Gaurav Khatri of Noise, and influential figures like Tanmay Bhatt, Raj Shamani, and Shlok Shrivastava. The platform, co-founded with Palash Arneja as Chief Operating Officer and Sumit Jha as Chief Technology Officer, aims to enable users to seek and offer practical advice through professional responses, webinars, and workshops. Users can monetize their expertise by setting prices and schedules for one-on-one sessions via chat, audio, or video calls. With Anand's entrepreneurial experience and the team's diverse ex...